I've never been a big fan of designer collaborations with mass market retailers like Target. The products are always cheaply made and barely reflect the designers "regular" label. However, the new Missoni for Target collab, in stores and online September 13 through October 22, has one item that has me excited. This Missoni for Target bicycle features a classic zig zag motif utilized in the design houses famous knits. This bike with its adorable basket and unique color story makes me want to take up biking just like every other person in Brooklyn. But I, unlike the others, will look cute doing it in Missoni.
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